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We teamed up with Rally Point Endeavors, a CrossFit gym, to create videos that do more than show off a good sweat. These folks see CrossFit as way more than a workout—it’s about building a tight-knit community, pushing mental limits, and conquering tough moments. Our mission was to capture that spirit in a way that felt real, sharing their stories on social media and the gym’s website to show why this place is so special.
To get the real, unfiltered stories from the members, we knew they had to feel comfortable. So, we set up interviews right in the gym, surrounded by the clank of weights and the energy of workouts. This natural vibe helped everyone open up, sharing raw, heartfelt stories about what CrossFit and this community mean to them; personal wins, mental growth, and all.
When it came to filming B-Roll, we stayed light on our feet. We wanted epic B-roll of the action without getting in anyone’s way. By keeping our setup nimble and discreet, we let the members focus fully on their workouts, capturing genuine moments of grit and determination that make the videos pop.
The videos we created are a love letter to Rally Point Endeavors and its people. This six-part series of testimonials captures the gym as a place where real connections are made and personal victories are celebrated. With authentic stories paired with high-energy footage, each episode shines a light on why this gym is more than just a place to lift weights, it’s a home for transformation.
The series was delivered in a format that's ready to be publish on the gym’s website and social media platforms, inviting the local community and potential new members to join the journey.
